TikTok’s newest spinoff app feels rather a lot like Quibi, however with shorter and cornier content material

In one other try to scale back our consideration spans to mush, TikTok has launched the PineDrama app, which presents serialized drama sequence which can be roughly a minute per episode. As first noticed by Business Insider, the app is designed precisely like TikTok, however as a substitute of classy dance movies, you’ll be able to scroll via and watch “micro dramas.”

For these new to the class, micro dramas are bite-sized TV exhibits shot in vertical video and accessible in minute-long episodes. Do not count on any nominations for Finest Authentic Screenplay with sequence like The Officer Fell For Me or Married to my previous life’s nemesis, since they sometimes provide cleaning soap opera vibes with cliffhangers that maintain customers scrolling to the following episode. The app is designed to maintain individuals on it with a Uncover tab, a spot to save lots of favorites and the flexibility to react in actual time alongside different viewers.

Proper now, the micro dramas on PineDrama are all free to observe and haven’t any advertisements. It is unclear if TikTok will introduce any prices or advertisements to the app, since different micro drama choices like DramaBox or ReelShort have a paid construction. Late final yr, TikTok additionally launched a strategy to watch micro dramas inside its personal app, with a piece known as Minis. It isn’t the primary time we’re seeing shorter TV present codecs, since Quibi made waves with a format of episodes that had been lower than 10 minutes lengthy. Nonetheless, possibly even 10 minutes was too lengthy because the startup ultimately called it quits after eight months.