We’re solely two weeks into 2026, but the worth hikes have already begun, and this time it is not due to skyrocketing RAM prices. The music streaming big Spotify has introduced it’s elevating the costs of its Premium subscription plans within the US, Estonia, and Latvia by $1 to $2, relying on the plan. The worth hike is ready to take impact in February.
Within the US, the Particular person plan will enhance from $12 to $13 monthly, the Pupil plan from $6 to $7, the Duo plan from $17 to $19, and the Household plan from $20 to $22 monthly.
“Occasional updates to pricing throughout our markets mirror the worth that Spotify delivers, enabling us to proceed providing the very best expertise and profit artists,” Spotify defined in a blog post.
In an electronic mail Spotify is sending to affected prospects, the corporate justifies the worth hike by saying it should proceed to permit it “to maintain delivering an amazing expertise.”
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Spotify is the most costly music-streaming service
Spotify already raised costs exterior the US final yr
In comparison with its two largest opponents, Spotify stays the most costly music streaming service within the US at $13 a month now — $2 greater than Apple Music and YouTube Music, each of which cost $11 month-to-month for his or her respective particular person plans.
Final yr, Spotify raised prices throughout the board for Premium members in lots of international locations worldwide, together with in South Asia, the Center East, Africa, Europe, Latin America, and the Asia-Pacific area. The US averted final yr’s value hike, however right now’s information reveals that it did not final very lengthy.
Spotify first launched within the US at $10 a month in 2011, and since then, it has raised costs solely twice. The primary time was in July 2023, when the worth went as much as $11 a month, after which in June 2024, when it elevated from $11 to $12 a month. So this February’s value hike would be the third time Spotify has elevated costs within the US.
In fact, as a part of its value change announcement, Spotify is touting all the advantages it provides Premium members, comparable to ad-free music listening, offline music downloads, and its new lossless audio possibility, which lastly launched final yr, 4 years after the corporate initially introduced it.
In gentle of the AI growth, Spotify has additionally been including extra AI options to its platform over the previous few years for Premium members, together with an AI DJ that curates music for you and offers commentary, in addition to an AI Playlist characteristic that’s in beta, which generates a playlist of songs for you based mostly on the immediate you present it.
This newest value hike won’t come as a shock to some, as again in November, The Financial Times reported that Spotify was planning to boost costs within the first quarter of this yr. JPMorgan analysts reportedly projected that if Spotify raised costs by $1 a month in 2026, because it has now formally executed, it will generate roughly $500 million in extra income.
Spotify’s newest value hike takes impact in February, and should you’re at present subscribed to Premium, you need to obtain an electronic mail in regards to the upcoming modifications quickly.
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